Brand Management

Oregon Letters Display

After more than 130 years, a sterling academic record, and a legendary reputation in athletics, the University of Oregon is one of the most recognized and storied brand names in higher education in the country.

The Office of Marketing and Brand Management is tasked with maintaining this hard-earned image by:

  • Protecting the legal rights and ownership associated with the school’s name, logos, and other identifying symbols
  • Promoting and marketing the university through UO gear, events, and promotions
  • Licensing university trademarks