UO Gear: An Introduction

Did you know that retail sales of collegiate-licensed products exceed more than $3 billion annually? By charging royalty fees to licensees for the right to use university trademarks, the University of Oregon gives Oregon fans the opportunity to demonstrate their support with UO Gear.

The university’s strong regional appeal and its broad base of local and alumni backing create remarkable opportunities for retailers to build sales and a hometown identity by selling UO Gear. The UO has licensing contracts with more than 250 manufacturers of assorted products.

Support the Ducks and show your spirit with officially licensed UO Gear!

What’s Licensing?

The University of Oregon operates a formal trademark-licensing program for vendors and campus groups to protect, preserve, promote, and profit from the use of its logos and insignia. The primary goal of the university’s licensing program is the ensure that the University of Oregon’s outstanding reputation and image are protected and that all rights pertaining to its name are preserved.

The self-supporting Office of Marketing and Brand Management is dedicated to promoting the university through the sale of officially licensed consumer products called UO Gear. Licensees pay royalty fees for the right to use university trademarks. Revenue generated from licensing programs benefits students, faculty members, and the campus community.

The University of Oregon appreciates the support of alumni, fans, friends, and the retail community in promoting the UO through officially licensed products.

Please don’t hesitate to call or write to the Office of Marketing and Brand Management and ask for more information, or ask us how we can help you build your collegiate-licensed business. Or we can just talk Ducks!